Virtual Reality

«VR is not just the next big platform ... »

«The advent of consumer VR that can induce presence marks nothing less than a phase change in the relationship between humans, computing and information. In fact in a very real sense: VR is the last platform. That’s a very big claim and it rests of the concept of presence. Presence is the sense that you truly are in a virtual world. »

«The bottomline is: VR isn't JUST another platform. It is an information interface directly to our perceptual system, the way the perceptual system is built to be driven. That’s why it is a phase change. It is an entirely different and more powerful mode of interaction. »

Michael Abrash
Chief Scientist, Oculus VR
May 2014

Enhance social interaction

«I believe we're in the virtual world now more than the real world already. It's just that our interface sucks. » Mark Bolas says, pointing to his phone.

«[What is...] important now, [...] is making the virtual world a space that allows us to harness our emotions, our desire to connect with people. I'm worried by our current computer interfaces. I watch people walking around like zombies with cell phones in their hands. I think VR will allow us to transcend this. I don't worry so much about where VR is going, I worry about where we currently are. »

«The way the internet has changed the way we communicate information, virtual reality will change the way we communicate experiences. »

Mark Bolas
Professor of Cinematic Arts, USC
August 2015


«What we're demonstrating is that VR, this [immersive and leveraging] experience, this embodied cognition where you're moving around and doing what's called experiential learning, these techniques are very effective at delivering information. »

«Certainly when we focus on the effects of the self avatar, what we call presence or body transfer, we [...] pay a lot of attention to what we call synchronous movement, if you're moving your arms in a way that is consistent with your physical movements and your avatar moves in that same way, that is called self presence. »

Jeremy Bailenson
Professor of Communication, Stanford University
August 2016

Being here and 'there'

Virtual reality allows us to separate our physical from our mental presence which will have tremendous consequences on the way we work, learn and do research. It allows us to experience simulations, dreamlike situations and all types of other events as we are capable of controlling many different variables of our perception in that virtual environment. It could be the ultimate implementation of the ‘Holodeck’.

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